04Jul/09

Test drive of Window Live Writer(WLW) my new horse

Hits: 129

Have gone through several bike books by Enzo, the

Japanese bike shop owner, who is a fan of road bike

and the Italian bike  brand , Gios!, the winning blue,

with the brilliance of 4 queen and 1 king long time ago,

and now stick to their not too commercialized  way.

That very easily arouse my interest and followed a web search. To my surprise, a net shop is selling GIOS, and it turned to be very near to my home as well,  a 18km  distance from my home which I had a GIOS bike trip in Beijing hot summer.

话说回来,这个帖子是个WLW的测试帖, 车车的故事才开始, 以后还会有不少内容的。去吃饭了,ciao!

03Jul/09

CRM死了, CEM长存!

Hits: 133

以下是在派代上零零碎碎写得, 还没完, 至少要写到CEM

CRM/BI, 到了电商时代,演化成了变种的web analytics。每一个campaign都会产生无数的数据,更可以有无数的report和更更多的解读。这变成了一种有趣的工作,像测字先生,每次都经受新的挑战的乐趣,墨镜下饱经风霜的喃喃自语,吐出一些模糊不清可左可右的预言,无人可以洞悉他的结论是什么,也不必背负任何结果的负担。

更有趣的是,食物链上越高的物种,越喜欢这种测字先生式的预言, 无论是自己买个大耗子还是做出一个重大的商业决定,因为他至少知道CRM/BI/Web analytics 是连测字先生都不如的物种, 或者说是仅仅次于测字先生的物种。

经常有一种感觉, 到处都是预言家,分析大师, 前知5000, 后知500。我可以教你一个小诀窍, 一个小小的问题就可以让80%的大师闭嘴:现在应该怎么做?如果有答案的话, 还要再问一句:您也是这么做的么?

Analytics 是纯正的西方传统, 这个精神在天国开花结果,本不应该放这么多厥词的。但是我们不要忘记了西方的另一个传统:practice. 正是这两种精神交织在一起才有了当今西式的文明,二者不分强弱伯仲,同时贯穿在同一事物的主线。这样既不会在空想的图纸上画出太多无聊的笔触,也不会在真正的实践中陷入虚妄的泥沼。

今天玩了一天wordpress,有点疲了, 就给大家出一个电商相关的小难题。在一次拜访客户的时候,客户说你的产品确实不错,可是我这里有个大难题, 你的产品能解决么?提问的是人家的CTO ,

“俺们的退货居高不下, 客人也很有理由,说尺码不对。“

”难道你们的产品说明不够详细么?还是?“

”呵呵,你还是对服装业不了解啊,不同品牌同一尺码的衣服, 实际尺寸是不同的。“

俺们的鬼子CTO沉吟片刻,10秒钟左右, 走到白板前开始画了俩曲线。

好了,大家集思广益,看看到底都有什么样的方案。俺家的答案 明天揭晓。

03Jul/09

Guidyu CEM and e-biz

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Guidyu CEM – what we do ch PDF

点上面的链接就可以了, 刚发帖的时候博客还不支持中文。PDF是中文的。

still can not fix up chinese character,this is my 1st post on my home made blog system , which is WordPress.

The attached PDF is my study and observation on customer experience management(CEM) and Guidyu CEM software. This should be the 1st chapter, value proposition part, full of sales tongue.

2nd chapter is in my schedule, which would from IT perspective, re-study the same topic again.

BTW, the PDF is in Chinese, no worry and enjoy!